Défaut

The design process for Défaut was a celebration of transparency, authenticity, and simplicity – the core values that define it's mission.

Brand positioning was a meticulous dance between honesty and aspiration. Défaut embraced honesty, laying bare its commitment to sustainability while highlighting it's goals to become even more sustainable and circular.

The identity design, a visual poem, mirrored their authenticity. Natural tones and uncomplicated aesthetics symbolised the simplicity inherent in the brand's philosophy, creating a visual language that resonates with those seeking truth in beauty.

Défaut's web design became a digital sanctuary for its values. Every click is an exploration, a glimpse into the pure ingredients and ethical practices that form the backbone of Défaut's aspirations. The website's clean layout and straightforward interface reflect the simplicity at the heart of the brand, inviting users into a world where skincare is as pure as it is genuine.