Deadly Ponies Recycle SS23

Twice a year Deadly Ponies undertakes the creation of a fully recycled collection which needed an exciting and playful campaign to communicate the light hearted nature of the product. A phased campaign was undertaken to push out part one and part two of the collection. The concept was built around the size of the product which was small accessory.

To communicate this we used a hand to create a point of reference when holding the product. This accompanied by incorporating a bold nail selection and bright colours created a vibrant visual langue to catch the audiences eye.

Rolled out online and in-store the campaign resulted in both parts of the collection selling out with a week of launch.